Featured Success Story

Royal Caribbean

In support of Black Friday/Cyber Monday 2019, our expertise in process optimization and technology infrastructure played a crucial role in achieving a record-breaking weekend. We facilitated over $55 million in product bookings within just four days, demonstrating exceptional efficiency and effectiveness.

Challenge

Email is a main channel for customer communication and revenue growth, client decided to implement a series of fully customized flash sales to boost their inventory sales. Delivering flash sale promotions regularly without interfering with their regular communications. Creating a scalable structure by ensuring that message coding and data management were flexible enough to support ongoing corrections.

Solution

Dynamic offers per ship and sailing date Avoid guests to be exposed to already purchased items. Deliver different subject lines and track the results in revenue. Review the exact email sent to a customer. Personalization per itinerary. Promote destinations with customized content. Dynamic countdown clock addition to give a sense of urgency to the offers. Maintaining an impeccable IP reputation.

Results

Ability to launch a record of 24 flash sales campaigns with an average of 5 drops each. Feature flash sale promotions on their remarketing emails. Increase their Click-to-Open for Flash Sale emails. Boost their website traffic and increase their average CTR. Establish their Flash Sales as a vital piece of their regular marketing communications. Determine the goal of their flash sales, which was used for clearing out their excess inventory.

Royal Caribbean

High-demand support

Challenge

Solution

Results

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