Featured Success Story

Moët Hennessy USA

Veuve Clicquot wanted to increase attendance at the Solaire Exhibition. We used their newsletter subscribers as a target audience and sent them personalized invitations based on how close they were to the event venue. We connected the ticketing service "Universe" with SFMC through Zapier, which enabled them to streamline the workflow and monitor the outcome.

Challenge

Email is a main channel for customer communication and brand awareness, client decided to support their event by incentivizing their subscribers to visit the exhibition in Los Angeles. Delivering email notifications upon ticket purchase without interfering with their regular communications. Creating a flexible structure that could interact with external ticketing platforms and being able to manage last-minute updates.

Solution

Using Zapier ticketing platform (Universe) was integrated with SFMC allowing triggering emails as soon as a consumer purchased a ticket. Delivering reminders 3 and 1 days before the event and excluding those who already attended or changed their attendance date. Personalization per ticket type. Maintaining an impeccable IP reputation.

Results

Most of the customers located in the LA area attended the exhibition. The success of the implementation was shared with the European team. Having their transitional comms integrated within SFMC allowed them to compare results with regular marketing campaigns.

Moët Hennessy USA

Integrations

Challenge

Solution

Results

More Success Stories

Club Quarters Hotels

ATPCO

DHL USA

Royal Caribbean