We provided a tailored ad-hoc platform that enabled the DHL NA team to seamlessly maintain their campaign operations after their SFMC contract concluded. This custom solution proved highly effective and was utilized for nearly a decade.
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Email Marketing Tool Migration
Challenge
Global DHL Marketing Team required all business units to migrate to DotDigital. DHL NA had their campaign logic and history in SFMC. The transition from one platform to another should be ready in less than 3 months.
Solution
Creating an ad hoc solution that could mimic SFMC data processing features. Set up the solution in a cloud server (Azure) to minimize technical maintenance and costs. SQL interface for the end user. Create an interface that could retrieve Dotdigital templates but powered by tailored audiences.
Results
Ability to continue running their regular campaigns in North America via DotDigital while using the same data processing logic used within SFMC. Smooth transition from one platform to the other. 100% control of data flow and the ability to add new campaigns from the ad hoc platform without technical support.
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