Featured Success Story

ATPCO

ATPCO (Airline Tariff Publishing Company) sought to enhance the deliverability of their commercial and transactional emails, ensuring they weren't flagged as spam. To achieve this, they partnered with us to audit their Microsoft Dynamics and SendGrid setup, addressing key technical issues to improve email performance and deliverability.

Challenge

Email is a main channel for customer communication and brand awareness, client decided to support their event by incentivizing their subscribers to visit the exhibition in Los Angeles. Delivering email notifications upon ticket purchase without interfering with their regular communications. Creating a flexible structure that could interact with external ticketing platforms and being able to manage last-minute updates.

Solution

Using Zapier ticketing platform (Universe) was integrated with SFMC allowing triggering emails as soon as a consumer purchased a ticket. Delivering reminders 3 and 1 days before the event and excluding those who already attended or changed their attendance date. Personalization per ticket type. Maintaining an impeccable IP reputation.

Results

Most of the customers located in the LA area attended the exhibition. The success of the implementation was shared with the European team. Having their transitional comms integrated within SFMC allowed them to compare results with regular marketing campaigns.

ATPCO

Deliverability

Challenge

Solution

Results

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